Account Optimization: Google Analytics for Channels

Google Analytics is a great way for our advertising and content partners to track and measure traffic to their YouTube brand channels. A leader in online analytics, Google Analytics provides a comprehensive view of how visitors interact with channels, answering questions such as:

• How do visitors find my brand channel?
• How loyal are my viewers: how often do they come back to my channel?
• How much time do people spend on my channel?
• Where are my users located and what languages do they speak?

For more details details on how to use Google Analytics, please visit the Google Analytics Getting Started Guide.

At this time, Google Analytics is only available on brand channels. YouTube Insight, our video analytics tool, provides detailed metrics on video views and community engagement for all users.

Setting up Google Analytics on your Brand Channel

1. Sign up for a Google Analytics account at http://www.google.com/analytics.
2. If you have an existing Google Analytics login, you may create a new account by selecting “Create New Account” in the drop-down on the top right of the page. While it is possible to create a new profile within an existing account by selecting “Add New Profile”, we recommend creating a new account so that the data from your YouTube channel does not impact the data summaries from your other websites.
3. Locate your Google Analytics Profile ID, which takes the form of “UA-123123-1”. This can be found while in the Overview of the account, listed with the website profiles.
4. Log into your YouTube account and navigate to Account > Branding Options > Google Analytics Account ID. Paste your Profile ID into this field and select “Save Branding Options”.
5. Once you save your changes, you should allow up to 24 hours for data to appear in your account. If you wait 24 hours and still don’t see any data, please read Why isn’t Google Analytics tracking my Website?.
6. (Optional) So that your YouTube rep may assist you if you have any questions related to your account, we request that you grant access to brandchanneltracking@gmail.com. For instructions on adding users, please refer to the Analytics Help section on user access.

Accessing your Google Analytics Reports

1. Log in to http://www.google.com/analytics and select the account you created for your YouTube Brand Channel.
2. If you have multiple profiles in this account, select “View Report” next to the appropriate profile.
3. From here, you can access all of the data collected on your channel through the navigation on the left and right side.
4. For more information about the types of reports available in Google Analytics, please refer to the Google Analytics Help Center on reporting basics.

Reference from: http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=147619